There are 6 universal emotions: sadness, surprise, happiness,
disgust, anger, and fear. These are considered universal because they
are, independent of language, found and recognized between and across
all cultures. Thus, these 6 emotions have likely played an important role in
human survival across the centuries. For example, fear helps us communicate to
members of our community that there is a threat in the environment, happiness
might signal safety and security to others in the vicinity, disgust conveys
that something is indigestible, and sadness recruits the social support of
others. However, some emotions are experienced to a greater degree by some
individuals, while other individuals are less apt to regulate their emotions
once the environment no longer necessitates them. Given that humans now live in
highly complex and communicative societies as well as the recent state of the
global economy, psychologists have been led to ask whether emotions now cost
more than they’re worth.
Most recently, Jennifer Lerner of Harvard University and her
colleagues conducted 3 experiments to test whether sadness causes individuals to
make costly financial decisions. To do this, they first had 202 individuals
randomly divided into 3 groups. The first group watched a sad film, the second
a disgusting film, and the third group watched a neutral film. After the film,
they had the participants complete a financial decision-making task, where participants
chose whether they would rather receive a small amount of money immediately, or
a larger amount of money sometime in the future. Based on their responses, the
researchers were able to calculate how much waiting for money was
"worth" to these participants. They found that participants in the
sad film condition were more likely to take 13-34% less money immediately than
participants in the other two conditions. In monetary terms, $50 was only
"worth" $48 to the participants in the sad-condition.
From here, the research group wondered why participants in the sad
condition were so much more inclined to take less money for immediate reward.
To answer this, they conducted this experiment again with another 189
participants, except this time they asked participants to report their reasons
why they made each decision. Participants in the sad condition were much
quicker to generate reasons why it was better for them to take less money right
now and expressed more impatience for waiting than participants in the disgust
and neutral conditions.
Finally, they were interested in whether the findings of the first
2 studies were specific to the immediacy of getting a monetary reward or an
aversion to waiting. So, they conducted this same experiment a 3rd time with
203 more participants where the financial decision task included the original
options (small amount of money immediately, or a larger amount of money
sometime in the future), but also trials where they could choose small amounts
of money in a week or larger amounts of money in months. This allowed them to
conclude that sadness increases impatience for monetary reward only when there
are immediate gains to be made, but when any waiting was involved (1 week vs 1
month) the sad participants chose the larger value.
Lerner and her colleagues concluded that sadness causes
individuals to make costly financial decisions due to the impatience that
results from experiencing sadness. However, these conclusions may be pre-mature
and over-generalized. To me, these sad participants may have been selecting the
immediate, albeit smaller, reward to reduce their feelings of sadness. The
authors argue that because individuals in the other negative condition
(disgust) did not make the same costly financial decisions, that the behavior
was not driven by efforts to regulate negative emotions, but was disgust the
best comparison? Would they find the same with anger or fear?
Furthermore, what if we follow these participants for a few more
hours or days? Are the individuals who chose the immediate rewards after the
sad video also the ones who had a productive evening? Is there any benefit to
making sure sadness lasts no longer than it has to? Certainly it is better to
eat today if you are starving to death than save your food for tomorrow in
hopes you will make it. Can a similar set of conditions not also apply to
emotions and effectively regulating them?
Regardless of the overarching interpretation of these findings, we
have learned an important lesson. Sadness increases our propensity for
immediate gains at the expense of our future. I’m sure many of you find this
intuitive given that sadness often results in the consumption of ice cream and
cupcakes, retail therapy, and skipping your regular jog or yoga class. In the
moment, these decisions service our desire to no longer feel sad. Skipping your
workout may allow you to sleep in 30 more minutes and avoid the discomfort of
crying in front of your boss when the printer runs out of ink, again. But when
do these simple decisions turn into problems of obesity, credit-card debt, and
sedentary lives? On a larger scale, these data speak to a common occurrence
when we lose a family member or close friend. Think of the widow who has just
lost her husband of 50 years and the financial decisions she must make in quick
succession: selling a house, moving, finding a new home, revising a will. This
study introduces the psychological question:
When should we allow ourselves to make financial decisions?
Unfortunately, I have no answers on this matter. I can only
encourage you to acknowledge your sadness when you experience it, and seek out
the least costly means of mitigating the sadness first; a hug from a friend,
the love of a puppy, music or a change of scenery. In life, it is a certainty
that you will be forced to make decisions in the midst of sadness and all you
can do is your best.
Lerner, J. S., Li,
Y., & Weber, E. U. (2013). The financial costs of sadness. Psychological
science, 24(1), 72-79.
Kate, thank you for a great post! I know that mitigating negative emotions prior to making any decision is a sensible thing to do, and this research is an excellent reinforcement!
ReplyDeleteCould it be that the researches chose disgust condition for their experiment because fear and anger are more likely to create a need for immediate gratification, i.e. perform similar to sadness?
Super website with a great sharing and amazing stories is ur web.. please keep doing what u do now.. thanks to you, It's a great sharing and really informative.. will keep following ur web. thanks to you and ur great website.
ReplyDeleteSt Patrick's Day Facts
St Patrick's Day Celebration
St Patrick's Day Clip Art
Indian Army Recruitment
ReplyDelete